Trade Gothic Next Rust Font Family was designed by Akira Kobayashi and published by Linotype. Trade Gothic Next Rust contains 6 styles and family package options. Trade Gothic Next is Akira Kobayashi’s 2008 revision of Jackson Burke’s 1948 design. Developed over many years, the original Trade Gothic was filled with many inconsistencies. Under the direction of Akira Kobayashi, Linotype’s Type Director, the american type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was commissioned to redesign, revise, and expand the Trade Gothic family. Kobayashi and Grace refined many details such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. The Regular weight has been beefed up making it stronger and more robust in text settings. Trade Gothic is a staple of the advertising and newspaper industries, and now Trade Gothic Next brings more features and better quality for today’s astute typographers. In addition several weights are available as soft rounded versions.
