Advertisers Gothic Font Family was designed by Robert Wiebking and published by Monotype. Advertisers Gothic contains 1 styles and family package options. AdvertiserÆs Gothic Light, from a volume of headline fonts, was designed by Robert Wiebking in 1917. Wiebking was a skilled type engraver from Chicago who created his own pantographic machine, used to cut punches drawn by other successful type designers, including Frederic Goudy.