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ITC New Baskerville Font Family was designed by John Quaranda, John Baskerville and published by ITC. ITC New Baskerville contains 8 styles and family package options. ITC New Baskerville is one of many contemporary type families based on the work of John Baskerville (1706-1775), a writing master and printer from Birmingham, England, whose types were cut by the punchcutter John Handy. Baskerville produced a masterpiece folio Bible for Cambridge University, and today, his types are considered to be fine representations of eighteenth-century rationalism and neoclassicism. ITC New Baskerville is a late 20th-century interpretation of Baskerville’s style, designed by John Quaranda. It makes an excellent and very readable text face; its sharp, high-contrast forms make it suitable for elegant advertising settings as well.ITC New Baskerville® font field guide including best practices, font pairings and alternatives.